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Showing posts with label costs. Show all posts
Showing posts with label costs. Show all posts

Wednesday, August 27, 2014

Disney's Villainous Halloween Party Tactic

For those that lose site of the fact that Disney is a corporation with shareholders that needs to make as much money for their shareholders as possible, I hope this post will awaken you to that fact.

Disney today is not the Disney that Walt dreamed of and created and nurtured.  In fact...most of Walt's family is long gone and has little to do with anything going on within the Disney corporation.  I think we all thought that Walt's vision would forever be passed down from generation to generation regardless of being an employed blood relative or not.  That was our hope anyways.  But recent moves by Disney have constantly shown that Disney is a BIG business...a VERY BIG business and their first responsibility is to their shareholders, like any corporation.

Many of us have watched the "magic" seem to dwindle more and more each year that passes.  New cast members come onboard and it seems that the magic is slowly but surely seeping out of some of the corporate cracks.  You can now occasionally run into some cast members who just don't seem that happy which carries over into the guests, whether at one of the parks or at one of their resorts.  Some bus drivers smile less and on occasion get snarky in public.  Some problems are now being met with, "I am sorry there is nothing we can do," when there was plenty that could have been done.  If you are a first time visitor within the past 2 years or so, you may not notice as much, but for those who have been patrons for years, those are the ones that can attest to the slow and subtle changes that are zapping some of the "happy" away from what used to be hands down, "The Happiest Place on Earth."

But that is not what I am meaning to address in this post.  To me, the magical leakage is a result of a corporation slowly moving all of its focus to the dollar and away from the customer.  This week's announcement of Disney's new "ticket within a ticket" plan for an event within Mickey's Not So Scary Halloween Party" has made me somewhat disgusted at their attempt to earn more and more and take more and more away from the families that have to sometimes save for years before they can let their children experience Walt's vision.  For those that may not know what I am referring to...Disney has this special party every fall that runs for a few weeks and we refer to it as MNSSHP for short.  You pay for an extra ticket to attend this party.  On certain nights during the week, Disney closes the Magic Kingdom early for the MNSSHP event.  Those who have paid extra for the ticket get to stay for the event.  Those with just regular park tickets have to leave usually around 7pm.  Those tickets can cost a family of 4 an extra @$250.  That is in addition to the tickets they have already purchased to visit the 4 main parks that make up Walt Disney World.  The event has a special parade, an awesome fireworks show, some additional dancing and singing shows during the night and trick or treating opportunities for everyone.  It is a party I have attended and have recommended to my clients because it is a lot of fun.

Well Disney announced this week that they are going to offer another special ticket for those already attending the MNSSHP where guests can attend a special "villain event."  For those that want to be a part of this special event, you are going to have to fork over an additional $99 per person.  That's right...an additional $99 per.  HELLO!!  Tap tap tap, is this thing on??  Did you get that?  So the party that already is not cheap to attend is going to try to milk another $400 out of a family of 4 so they can do the following:

"Set within the majestic halls of Cinderella’s Royal Table, this special ticketed event allows guests to meet a menagerie of malevolent special guests while they indulge in decadent desserts and specialty non-alcoholic beverages. Guests also will receive preferred viewing for the 8:15 p.m. performance of Mickey’s “Boo-to-You” Halloween Parade, as well as preferred viewing for the Happy HalloWishes Fireworks Spectacular."

So you are really paying $100 per person ($99 to be exact) extra to be inside of Cinderella's castle, snack on some goodies and meet some special villains.  You can see the fireworks and parade without any special seating needed.  So the goodies better have come straight from a 5-star restaurant for me to want to pay that much for characters and snacks.  For the love of Pete...a full meal inside the castle will cost you the same or less depending on the time of year.  So this party plus the event is going to end up costing a family of 4 @$650 by the time it is all said and done.  $650!!  A blogger I follow (Theme Park Insider) asked the question, "Does this sound like a good value to get a better experience at Disney, or does this sound like a plan that only a villain could love?"  My answer...it is simply villainous.

Disney...I hope you wake up soon before too much of the pixie dust escapes and you find yourselves on the list of "what used to be one of the happiest places on earth."  You keep raising prices.  You keep adding events that cost more money.  You keep increasing your more aggressive marketing and sales tactics.  You are a large corporation..we get that.  But I hope your "boardship" will stop and remember why these parks were created and the vision behind it all when the first piece of ground was broke.  When will you remember these simple words...

I only hope that we don't lose sight of one thing - that it was all started by a mouse.
-Walt Disney



Wednesday, May 23, 2012

If Coffee Could Fly


If coffee could fly, we would all be flying first class.  This will be a brief look into the psyche of the American traveler. Proceed with caution, I may be talking about you.

We live in an age where everyone wants Ritz Carlton accommodations at Motel 6 prices.  Americans will spend hours searching high and low for the absolute cheapest price on every aspect of their vacation.  Travelers will opt for flights that leave at 5:00am with connections in 3 different airports and that does not arrive at their actual destination until 11:00pm that night to save $100 on airfare and then complain about not getting a bag of pretzels for free.  That same traveler will book a room at a hotel that they found on patheticallydirtcheapgetaways.biz and then spend 45 minutes with the motel’s manager complaining about the fact that the room is located near the hotel’s trash compactor.

But get this; that same traveler, the one who just nickeled and dimed every part of their “dream vacation,” will then march down to their favorite coffee venue and order a double-shot, no foam, non-fat, latte with a hint of cinnamon sprinkled on top and pay over $3.00 for a Venti and never complain a bit about not getting a free muffin.  Oh…and they do that 5 days a week or more.  You do the math.

Go figure…

Friday, February 11, 2011

Disney Question: How Much Money Do I Really Save Staying Off-Site?

If you have ever planned a trip to Walt Disney World or if you have ever even mentioned that you are starting to plan or think about a trip to the “House of Mouse,” then inevitably you have had people parachute in and try to convince you why you should do x, y or z.  And I guarantee that you have had some try to tell you how staying off-site will save you mucho amounts of moolah. 

Well...let’s put pen to paper, or finger to keyboard and really look at some numbers to really see if that is true.  The hardest thing to do with any price comparison is to make sure you are comparing tangerines to tangerines versus making a claim and in reality you have compared spuds to cantaloupes.  So I am here to help clear the muddy waters of Disney resort versus off-site pricing.

Here are some assumptions I have made for this comparison:

6 night stay
6 day Magic Your Way base ticket
2 adults and 2 children (ages 9 & 7)
Value level accommodations
Driving to Walt Disney World
Dates during Disney’s non-peak period (September 18-24)


So let’s start with staying off-site.  As I said, in order to make a statement that you think it is cheaper to stay off-site, you have to do your best to make sure your off-site hotel/motel is at the same level as the one on Disney property.  So I looked at different options and determined that the Clarion Hotel Maingate would be similar to one of Disney’s value resorts (I even went lower just to be safe).  Their base rate was $47+tax for 6 nights in late September.  So the total for 6 nights including tax was $321.68.  And to be fair to those who like to use discount ticket sites, I priced a 6 day base ticket through one of the more popular sites and the total for 2 adults and 2 children came to $937.81.  Then, if you are driving and staying off-site, I added in parking for the day at any of the Disney parks.  Parking costs non-Disney resort guests $14 per day, per vehicle so the total for parking would be $84.00.  The last cost figure that I felt needed to be added in is that of breakfast.  Even if you are a non-Disney resort guest, you will still most likely eat at least 2 meals in the parks so those would be the same for resort and non-resort guests. So in my opinion, the only meal where pricing could be different is that of breakfast.  The Clarion does not offer free breakfast so I used fast-food pricing just because it would be the cheaper option.  I may be off a tad, but I estimated that a family of 4 would spend about $6 per person for breakfast at a fast-food venue.  So $6 per person for 6 days would come to a total of $144 for breakfast for non-Disney resort guests. 

So if you now total up the figures above for staying off Disney property, you would come to a total of $1487.49 for the family of 4

Now...on to the Disney resort option.  I priced my favorite value resort, the Pop Century, and I added in the 6 day Magic Your Way base ticket as a part of the Disney package.  The total for the package for 6 nights, 6 days comes to $1574.10.  Parking for Disney resort guests is free so no added cost there.  But I assumed that the resort guests would at least eat breakfast at the resort.  Using an average, a quick service breakfast would cost about $10 per person so the total cost would be $240 for the family of 4 for the 6 days.  So again...adding it all up, you come to a total cost of $1814.10.

Now subtracting the cost of the non-Disney resort option from the Disney resort option, you see a savings of $326.61

Now some will say...we could pack our own breakfast food and not have to eat the fast-food breakfast.  That is correct and would also apply to staying at a Disney resort.  Some might argue...we could probably stay cheaper than the Clarion.  Yep, you would be right, but power to ya if you want to make your family stay in something that costs less than $49 per night in Orlando.  And the on-site guests could argue back that staying at a Disney resort offers more amenities than the Clarion such as a the very large food court at the Value resorts with more than just fast-food options and also the Disney gift shop at each resort.  Nevertheless, I have chosen what I think offers a fair comparison and I really think I was generous by choosing the Clarion.

But (you knew there was a but coming), there are things that have value that do not necessarily show up on a spreadsheet.  For example...how much is your time worth?  Off-site guests do not get access to Disney’s “Extra Magic Hours” where they keep a park open late or open one hour early only for Disney resort guests.  Is it worth the extra $326 for you to be able to access the parks during much less crowded times where you can ride some of the more popular rides and have much shorter wait times?  How much more time are you willing to spend driving to and from the parks when you stay off-site?  More time in transit means less time in the parks which is the largest part of the total cost of your trip.

When you book a an off-site hotel/ticket deal, you will not be in a position to take advantage of any Disney deals that could possibly save you a lot more money.  Disney usually offers deals throughout the year for such things as free dining, room-only discounts, or “kids stay and play free” which would save the family of 4 in my scenario potentially more than the $326 they would save by staying off-site or at least be the same cost.  Those package deals are only available for those who stay on Disney property.  Even if you book a package that does not have a special attached to it, your travel agent (shameless travel agent plug) can watch for those deals and get them applied (when applicable) to your existing Disney vacation package.  If you book an off-site deal, your deal is what it is.

I know I am not touching on every aspect of staying on or off-site, but I hope you see that sometimes the savings is not as large as people try to get you to believe and sometimes the savings is not a real savings at all when other factors are taken into consideration.

Questions?  Comments?  Do you agree or disagree with my assessment? Feel free to chime in and give me your opinion.

Thursday, June 24, 2010

Travel Question: What are "transfers?"


A very common question keeps coming up so I felt I should do my best to explain what is meant when I or any travel agent includes “transfers” in their vacation package quote.

Whether it is a cruise vacation or a trip to South America or Europe, unless you plan on renting a car while at your destination or driving to the cruise port, you will need a transfer. A transfer is the round trip transportation from your hotel to the port or the airport to your hotel etc. They are a part of the true costs of any trip that has to be factored in and can vary widely in cost.

For example...if you were to be spending the night in Miami the night before your cruise, you could arrange what they call a “shared van transfer” which could cost as little as $10 per person each way. The cost is low due to you sharing that shuttle van with several other people. The benefit is really just the cost. Some shared vans make multiple stops and you may be the first stop out of 4 on its way to the port which means that you may be on the van a while and it can get quite crowded. Shared vans or shuttles also dictate to you when you need to be ready to be picked up at your hotel so you are less in control of your schedule.

Or you could choose to take a “private transfer” which can run as high as $40 or more per person each way depending on the distance. The benefits are that you are more in control of when you want to be picked up and the vehicles tend to be nicer and more comfortable.

Those same classifications of transfers are the same no matter if you are leaving your hotel for your cruise or flying into Mexico or Honolulu or any other land-based destination. You will be able to choose between shared or private transfers. When taking a land-based vacation, something you should consider is whether the shared transfers will make several stops at various resorts along the way to yours. For example...in Cancun, if you are staying down in the Riviera Maya area, your shared shuttle may stop again at 5 resorts and yours may be the very last stop. When that happens, your transfer time can be as long as 45 minutes to an hour once you are in the van. But if you opt for a private transfer, your shuttle time could be as short as 20-30 minutes and much more comfortable. If you are like me, when you arrive at your destination, you are just ready to get there and get your vacation started so you might consider a private transfer the next time you book a vacation.

I hope this short answer helps you better understand what is meant when your travel agent discusses the various “transfer options” that might be available to you. As always, please feel free to ask any question or leave a comment. Your feedback is greatly appreciated.

Thursday, February 18, 2010

Cruise Vacation 101-Part 5

Next video in the travel educational series..."Cruise Vacation 101." This edition addresses the costs that go into a cruise vacation. I will say that I have accidentally left out one of the incidental costs that need to be factored in to your cruise...specialty restaurant costs onboard. Most ships and cruise lines now have specialty restaurants onboard that offer a great meal and ambiance, but at an added cost of $20-$30 per person. The surcharge allows you to eat an excellent 3 course meal at a fraction of what that meal would cost on land, but you need to factor the cost in if you are thinking about taking advantage of one of those venues onboard. This is an option and can easily be avoided and it is not saying that the meals in the main dining room are of less quality. These specialty restaurants offer a more intimate atmosphere and "made to order" entrees. Thanks again for watching. Please leave comments or questions.

Monday, November 16, 2009

The Real Cost of a Cruise

I can say without hesitation that the best overall vacation a person can take is cruise vacation. My first cruise a few years ago made me forever a cruise enthusiast and addict. It is great way to see different parts of the world all in one trip and only have to unpack one time.

A cruise can also be one of the most affordable ways to "get away" from it all. Notice though that I said it “can be.” A cruise can be extremely affordable if you understand what is involved with a cruise and know what costs are above and beyond the advertised cruise fare. That is my purpose with this post. It is not to sell you on cruising as a form of vacation, but it is to help you understand all costs involved.

In some of my previous “travel tips of the week” episodes, I have addressed different aspects of cruise vacations such as excursions, which cruise to select and even cabin selection, but I have yet to address the topic of understanding cruise costs. If you are a first time cruiser, you need to know what the TOTAL cost of the cruise will be.

So first of all, unless you live within driving distance of a cruise port, you will need to add airfare to your cruise cost. Airfare will naturally vary depending on where you are flying from and to so make sure you look into the cost of your flight before making a decision on a certain cruise.

Second, assuming you will be flying to the city where your cruise will begin, you will need to add in the cost of getting from the airport to the pier. These costs are called “transfers.” Again these costs will vary depending on which pier you cruise out of. Some port cities have airports very close to the pier so the costs are less while others (like Port Canaveral) are at least 45 minutes to an hour away from the closest airport and costs will be higher in that case. Transfer costs also vary depending on the type of transfer you choose. Some like to hop in a cab and use taxis for their transfers while other vacationers prefer something like a private SUV or car service, which will add to the costs. You will have a variety of options when it comes time to pick your transfer, but make sure you get those costs factored in again before you decide on a particular cruise.

Third, I always recommend for my clients who are flying into a port city to fly in the day before the scheduled cruise departure date. That will give some flexibility to the schedule in case of flight delays. The last thing you want to do is schedule a flight in on the departure day of your cruise and then hope everything goes according to plan. The cruise will leave even if you are not on board on time so give your self some space for error and arrive the day before. So with that said, you should also then add in the cost of a pre-cruise hotel stay. I will again not give any pricing info since hotel costs are so varied from city to city.

Fourth and finally, you should always consider adding trip insurance to the cost of your vacation. A cruise line will usually not offer you any form of a refund if for some reason you need to cancel your trip at the last minute. Trip insurance can offer that extra peace of mind after you make that final payment for your trip. Again…make sure you understand this...the cruise line will leave without you. If something delays your flight or comes up at the last minute that keeps you from getting to the pier on time, you will NOT be able to convince that cruise line captain to wait just for you or your family. Cruise insurance, depending on the carrier and the policy purchased, can help you out when the unforeseen happens so make sure you consider it and calculate it is to the total cost of your cruise.

I hope I am helping you see that there are external costs that have to be added in so that you understand the true cost of a cruise vacation. In future posts, I will be addressing more about the costs of a cruise including costs that someone can incur once the ships leaves the pier and the vacation begins so please stay tuned...